Deus Ex Codexery

Sarif Industries

Developing controversial artificial organs dubbed "augmentations" at the leading edge of biotechnology.

Sarif Industries is a leading company in the field of controversial artificial organs known as "augmentations." Based in Detroit, the firm operates at the forefront of biotechnology and cybernetics during the year 2027. The organization is led by CEO David Sarif, who plays an instrumental role in saving Adam Jensen after a devastating attack on the facility. As a prequel to the original Deus Ex, this company serves as the central hub for the game's narrative, exploring themes of transhumanism and the growing power of megacorporations over social class.

Status
Attacked by Belltower mercenaries; Key location for investigation in 2027

Lore & Background

By 2027, global megacorporations had eclipsed government authority, with private military forces dwarfing sanctioned armies. Sarif Industries stood on the leading edge of this shift, developing advanced artificial organs that significantly improved human performance. This technology triggered a complex social divide: while some augs achieved wealth, many faced discrimination and were marginalized or lower-class, with wealthy non-augs also existing. The company's existence fueled tensions between these factions, leading to open conflict. On the eve of unveiling a method to end Neuropozyne dependence, Sarif Industries was attacked by Belltower mercenaries. Many scientists were presumed dead, and security manager Adam Jensen was left near-dead, forcing David Sarif to save him with extensive augmentations.

In Their Own Story

Adam Jensen, formerly a local SWAT squad leader in Detroit who was fired for refusing a questionable order, worked as a security manager at Sarif Industries. His ex-girlfriend, Megan Reed, was a key researcher there. When the Tyrants attacked the facility, Jensen survived only because CEO David Sarif funded his transformation into a heavily augmented operative. Six months later, Jensen returned to investigate another terrorist attack by anti-augmentation radicals. The narrative follows Jensen as he investigates the shadowy organization behind these events, moving between Detroit, Montreal, and the Shanghai metropolis of Hengsha. Key figures include Frank Pritchard, the systems engineer; Faridah Malik, the chief pilot; and Eliza Cassan from Picus Communications. The story culminates in uncovering the roles of various antagonists like Hugh Darrow, founder of augmentation technology who cannot use it himself, and Zhao Yun Ru of Tai Yong Medical.

Reader's Guide

Players control Adam Jensen within environments connected to multiple city-based hubs. Sarif Industries serves as a primary location where players can find NPCs for main story quests and optional side quests. Completing these tasks, along with combat, grants experience points used to customize abilities via Praxis Kits. The gameplay allows for violent approaches using cover or stealthy movement to avoid sight lines and security devices. Jensen utilizes augmentations ranging from passive vision enhancements to active strength upgrades, some of which depend on energy levels. Interactive objects can be highlighted unless the hardest difficulty is selected. Hacking terminals requires navigating security pathways by opening directory nodes to reach registries, while managing time limits imposed by Diagnostic Sub-Routines. Dialogue choices with NPCs can alter outcomes, aided by a "Social" augmentation that reads expressions and psychological profiles.

Did You Know?

Frequently Asked Questions

What is the primary function of Sarif Industries?

This Detroit-based corporation specializes in developing advanced cybernetic enhancements known as augmentations for human use. They operate at the cutting edge of biotechnology during the year 2027.

Who is the leader behind Sarif Industries?

David Sarif serves as the CEO and acts as a vocal proponent for transhumanist technology within society. He rescues Adam Jensen from the bombing aftermath and tasks him with investigating the security breach.

What major incident occurs at their headquarters?

The facility is targeted by Belltower mercenaries in a devastating attack that serves as the game's inciting incident. This explosion destroys parts of the building and leaves Adam Jensen critically injured, necessitating his own augmentation.

Why does Sarif Industries face public criticism?

Many citizens fear their augmentations create an unfair divide between wealthy users and ordinary people who cannot afford the upgrades. Additionally, rumors suggest their technology may have hidden dangers or be controlled by shadowy groups.

What is the ultimate outcome for the company?

Despite the initial bombing, Sarif Industries manages to recover and continues its research operations throughout the timeline of Human Revolution. They remain a central hub for the protagonist's journey into the conspiracy behind the augmentation program.

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